This kirtan (the congregational chanting of the holy names of the Lord) is performed publicly in the streets of towns and villages. This is especially recommended by “Chaitanya Mahaprabhu” who used to perform it on the streets in order to increase one’s love for Lord Krishna.
Devotees with musical instruments (mridanga and kartals) hit to the streets, dancing and chanting the maha-mantra “Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare; Hare Rama, Hare Rama, Rama Rama, Hare Hare”.
Indore Congregation and Youth forum groups go out at various locations in and around the town and chant publicly the Holy Names so that it catches the attention of the general public and pass through their ears and awaken their dormant love for the Krishna. The only way to free ourselves from all the temptations and attractions of this material world, is by performance of harinama sankirtana. That is the only way. Sankirtana Yajna means congregational chanting of the holy names of the Supreme Lord. This is the path prescribed in the Vedic literatures for achieving spiritual perfection in the human form of life, namely God-realization and ending all the sufferings that we undergo in this world.
This Sankirtana Yajna comprising Shravanam (hearing the glories of the Lord) and Kirtanam (chanting His glories) helps in remembering the Lord (Smaranam) always. In this manner if one is able to remember the Lord even at the point of death, by His mercy, one can attain liberation from the pangs of birth and death and go back to the spiritual world inhabited by the Lord and His devotees. Many exalted acharyas such as Madhvacharya, Ramanujacharya and other great saints of the Bhakti tradition in the past have stressed this important point based on scriptural authority.
There are no stringent rules for chanting the Hare Krishna maha mantra. Any person belonging to any country and of any religion and language can chant at any time under all circumstances. The mantra can be sung loudly, individually or in a group with musical instruments (Sankirtana) or uttered softly to oneself (Japa).
Although Kali-yuga is characterized by so many flaws and imperfections, there is still one wonderful quality of this age. Just by chanting the Hare Krishna maha mantra, one can be freed from the cycle of birth and death and can go back to the spiritual world where one leads a perpetual, blissful life in association with the Lord. The Sankirtana Yajna is the only hope for creating a spiritual atmosphere in the world which automatically leads to peace, prosperity and happiness in the society by driving away all the imperfections of this age.